top of page
Brand Identity & Logo Update
The first Baby Alive doll was introduced in 1973 and Hasbro redesigned Baby Alive and in 2003 released a more realistic versions. It could be fed food packets mixed with water, and came with a bottle, diapers, and feeding spoon.
CONCEPTING
BRANDING
Gender Neutral & Multi Cultural
In 2017, the logo's updated with new color and font. The logo used to be all pink and the packing only presented girls nurturing the doll. The new products has both genders as well as different color skins. New commercials and packaging also includes both girls and boys.
© 2019 Hasbro. All rights reserved. All audio, visual and textual content on this site (including all names, characters, images, trademarks and logos) are protected by trademarks, copyrights and other Intellectual Property rights owned by Hasbro or its subsidiaries, licensors, licensees, suppliers and accounts.
bottom of page