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Brand Identity & Logo Update
Rebranding FurReal brand into more exciting and gender neutral brand. FurReal (previously FurReal Friends) is a toy brand division of Hasbro created in 2002 of robotic pets. It is noted for its animatronic replications of creatures and domestic animals as an alternative to live pets, or emulating the behaviors of pets commonly desired by children including dogs, cats, pigs even dragons.
CONCEPTING
BRANDING
Gender Neutral & Adventurous
In 2017, the logo's updated to Furreal Friends removing "Friends" form the original form. The brand is gender inclusive by presenting both girls and boys in commercials and packaging.
Products also shows sense of adventures by including tigers, and dinosaurs which encourage kids on storytelling beyond nurturing. Moreover, the product launches "makers" lines which is a coding kit that kids can create and code thier ultimate pup with 400+ sounds and 100+ eye animations.
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